Italian luxury fashion house Bulgari recently relied on the power, brightness and reliability of Digital Projection’s TITAN and M-Vision range to give Dubai’s iconic Gate Building a serpentine makeover in celebration of the 75th anniversary of its Serpenti iconic collection.

Founded in 1884, Bulgari is famous for its luxury jewellery, watches and accessories. This year, the brand celebrates the 75th anniversary of Serpenti, a snake emblem that has exalted almost every Bulgari watch and piece of jewellery, with a worldwide tour. Between 15th and 24th September, Dubai played host to Serpenti: 75 Years of Infinite Tales, a celebration of the grandeur of Serpenti’s heritage. At the heart of the milestone event held at the Dubai International Financial Centre (DIFC) gate, was an immersive projection mapping show, implemented by Dubai-based projection mapping expert company Artabesk LLC and brought to life by Digital Projection’s award-winning laser projectors.

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